Wholesale Cross Necklaces
Facts About Jewelry
:: The different types of jewelry retail channels can be broadly
divided into three categories:
# Specialised outlets, which sell only precious jewelry or fashion accessories
or costume jewelry. These outlets vary from precious jewellers, jewelry
galleries, bijouterie shops and fashion accessory shops. The larger stores
within each of these groups are often linked to a chain store or franchise
organisation. The majority are small independent shops. Due to the growing
competition in the jewelry market, more of these stores are linking up
with a buying group.
## Non-specialised outlets where cheaper ranges of precious jewelry, silver,
costume jewelry and hair accessories are offered. This category is led
by department stores, clothing stores and gift shops.
### Home direct sales mainly refers to mail order, Internet and Telesales,
which has stimulated the costume and silver jewelry markets. This category
also includes 'network marketing' which targets the individual consumer
directly through party plans, the Internet and similar sources. Although
increasingly under threat from sales via non-retail sources, particularly
home direct sales, retailers continue to dominate the market. However,
the nature of jewelry retailing is changing. Clothing stores, hypermarkets,
gift shops, hairdressers and pharmacies recognised a growing demand and
the high returns per m² on jewelry, taking up limited space in the
stores. These different types of retailer are emerging to challenge the
previous dominance of traditional specialist jewellers.