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Polygon, the jewellery industrys largest business-to-business electronic network opened new offices in Dubai, Mumbai and Shenzhen, Chia, dubbing it the beginning of its global expansion', according to a press release. Polygon a division of Mediagrif Interactive technologies inc., has undertaken its latest venture in collaboration with the Dubai Multi Commodities Centre (DMCC), a Dubai government initiative. Wholesale Labradorite Jewellery

Polygon has a dominant position in the US market" noted Polygon chairman Jecques Voorhees. "By expanding globally we will be leveraging that position and bringing our expertise in online-market place to the emerging markets in the Middle East, India, Asia, Africa, and Russia as well as in other key regions" he added.

"We chose to affiliate with Polygon because of its leading position in the industry" said Ahmed bin Sulaye, chief operating officer of the DMCC. "As Dubai expands its status as a global hub for the trade, Polygon is the online component of that expansion" he added. Wholesale Dichroic Glass Jewellery

According to Harsh Sonawala, marketing executive, India's prominent position in the industry is what attracted Polygon to this region. Polygon India plan to adopt marketing strategies similar to those in the USA that is targeting fragmented retail jewellers. The Indian jewellery industry is vast and unorganized and Polygon aims to assemble jewellers by providing a platform for them to find each other. For now Polygons prime focus will be on Mumbai. It will later move to other major metros as well as small towns. Wholesale gemstone pendents by weight




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