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For a few thousand years, there wasn't any need to do anything at all. The Indian jewellery market was a safe haven of tradition and design that never changed. Economic liberalization, the deep impact of satellite television and an effective De Wholesale Dichroic Glass Jewellery Beers consumer campaign quite suddenly changed all that. The Indian mass-market consumer began buying diamond jewellery, was made are of brands and began buying jewellery for emotional reasons in addition to the traditional, religious and social ones.

The safe, unchanging Indian jewellery market had changed with breathtaking speed and retailers and manufacturers scrambled to cater to it. But the big question that faced them was - what should they do? What kinds of jewellery should they make? How should they sell it? What price points should they slot the new offering at? Brand new questions for what was literally a brand new market that all boiled down to one overriding one - how does one go about designing jewellery for a Indian consumer? Wholesale gemstone pendents by weight
The initial scramble and groping for the right thing to do is over and the Indian jewellery production Industry has to understand the new Indian consumer and his or her tastes. It has found some marketing buttons to push and new occasions to sell jewellery. Lifestyle too has become a major factor in analyzing the Indian jewellery consumer. This year, Valentine's Day, hitherto an entirely western concept with next to no impact in India, suddenly became a big - gift - giving occasion in India. surprisingly, jewellery featured prominently among the gifts Indian gave their romantic partners and spouses.

One distinct trait seems to mark the Indian consumer - a rapid adaptation to a more global lifestyle while simultaneously designers have found that for much of their product categories, the traditional jewellery that hadn't changed for millennia is a great place to start. Wholesale Labradorite Jewellery This has resulted in traditional jewellery that is usually heavy and usually only worn on specific religious or cultural occasions, morphing into lighter, more contemporary forms that are wearable on a more casual basis.
Fusion of the old and new is the great thrust in Indian jewellery design today and the manufacturing and retailing industry has begun to pay close attention to it, factoring in the regional and ethnic differences and learning to produce designs that are more readily adaptable to these differing tastes.

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