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Costume, Silver Jewellery :
In modern times, particularly since the last decade, rising precious metals
prices have diverted a portion of lower level sales to costume jewellery.
Also because such low-cost jewellery can be changed with changing fashions,
it enjoys good demand in the cities now and is also being exported.
However, little attention has been paid to this section and the huge demand
for costume jewellery which exists in overseas still remains largely untapped. Wholesale turquoise Jewellery
India also manufacturers silver jewellery, the heavy variety of which is
patronized by village folk. Fine modern silver jewellery is also being produced
now.
Promotion & Publicity:
For promoting cut and polished diamonds, other gems and traditional as well
as modern jewellery, a number of initiatives, although still insufficient,
have been taken up. Some exhibitions are being organized in foreign countries
by the Handicrafts and Handloom Export Corporation of India. Annual International
India Jewellery Show is being put up in Mumbai by the Gem & Jewellery
Export Promotion Council. It is a 'Trade Only' Show now. Simultaneously
an Indian International Jewellery Design Competition is being organized
with foreign collaboration. A big Millennium Jewellery Designing Contest
was launched in collaboration with De Beers which now also undertakes print
and TV publicity promoting diamond jewellery.Meanwhile the Swarnanjali Jewellery
Contest conducted by the World Gold Council for India has become the largest
competition of its kind in the world !
Collective Indian gems and jewellery pavilions are being put up in some
other trade and industry fairs. Some privately arranged gems and jewellery
fairs have been held at Delhi, Trichy, Jaipur, Surat, etc. Tools and Machinery
expos are held at Jaipur, Kolkata, Mumbai, etc. to encourage modernization.
Group participation of the Indian gems and jewellery sector in major foreign
fairs and expos is being organized by the Gem & Jewellery Export Promotion
Council. Additionally, the Indo-Argyle Diamond Council has been assisting
Indian jewellery manufacturers in promoting their modern jewellery studded
with Australian smalls in the U.S. market. Wholesale gemstone jewellery
ICA Global Congress:
The 10- biennial global Congress of the International Colored Gemstone Association
(ICA) was held in Jaipur from January 5 to 9,2003. The logo of the Congress
named 'Jewel in the Crown' was created in Jaipur. This gem-studded golden
crown weighing 460 gm. Was hand-created by a team of skilled craftsmen in
the traditional' Kundan-Meenakan' art. Whoelsale ammonite Jewellery
The Crown was later auctioned in the Congress and fetched US$ 45000.
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