Branded Diamonds:

Branded Diamonds were just a technical concept till recently. Then De Beers took them up experimentally. The R & D Division of the Cartel researched a new technique for inscribing polished diamonds invisibly to ensure security and consumers confidence.

The GIA and HRD have conducted tests on representative sets of diamonds of varying clarities, colors and shapes, and have confirmed De Beers' experts' view that the addition of the inscription on the table will in no way affect the grade of any diamond up to and including internally flawless gems. Wholesale turquoise Jewellery They have both agreed to make reference to the De Beers' identification number in any certificate report issued.

A pilot sales program was launched in the U.K. through selected jewellers to monitor the Eesponse of customers. The results were encouraging.

The branding concept is mature and well accepted now. It has lately reached the jewellery market at the retail level. De Beers has introduced branded diamonds in its high end jewellery being promoted currently in India. Other big manufacturers have followed suit. Wholesale ammonite Jewllery

Ekati mine of Canada has become the first source which has started trading world's first origin and quality guaranteed branded diamonds in loose, retail sales. For many consumers are concerned about the authenticity of their diamonds, Ekati brand diamonds fully certify both the origin and quality of each gemstone.

Each Ekati brand diamond is laser inscribed with the Ekati "Maple leaf' logo, the Ekati name and an individual identification and certificate number.

Also, each gem will be identified and tracked using a Canadian technology known as .Gem print and will be assigned a corresponding identification. number. Wholesale druzy Jewellery Gem printing provides a unique optical signature - like a fingerprint - of each diamond, which is tied to the identification number.