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Essentials Jewelry
: Indian Based Manufacturers of quality gemstones silver jewelry.
Website: www.essentialsjewelry.com
Jewelry is sold in many other types of stores e.g. hypermarkets,
children's clothing outlets, toy shops, sports shops, optical
shops, in-flight shops by the airlines, shoe shops, cash-and-carry
wholesalers with retail outlets, factory outlets and petrol stations.
A significant recent move by the major US retailer Walmart is
to introduce ranges of competitively priced jewelry into 170 of
its Asda UK outlets, a sure sign that supermarkets are considering
entering the jewelry market.
Consumers also buy jewelry in gift shops, duty-free shops at airports
and in some major cities, and in small shops attached to tourist
locations such as museums and art galleries. This merchandise
is purchased from specialist importers, whose product ranges include
giftware as well as jewelry. These outlets represent a good opportunity
for exporters, provided that items are sold in special gift packaging
and with an explanatory leaflet.
Fashion boutiques
Most are independently owned and operate in the middle to upper
sections of the market. They do not have the purchasing power
of bigger retailers so have to work with higher margins. In these
outlets, jewelry and clothing must be fashionable and exclusive
in order to differentiate from mainstream fashion. They tend to
carry a limited range that is chosen to complement their clothing
collections (e.g. Versace, Kenzo, Moschino, Fiorucci). Importers
and agents are their main source of supply.
Fashion accessory shop (franchised): These shops, linked to a
franchise organisation are most commonly found in France and increasingly
in Italy. In France, more than half of costume jewelry mid-market
sales were via 3300 franchised stores, operated by 18 franchisers.
Accessory shops have a wider product range, selling many fashion
accessories in addition to jewelry, such as scarves, sunglasses,
watches, headwear, belts, bags, socks and other gift items
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