|
Essentials
Jewelry : Indian Based Manufacturers of quality
jewelry.
Website: www.essentialsjewelry.com
Most are independently fashion boutiques owned and operate in
the middle to upper sections of the market. They do not have the
purchasing power of bigger retailers so have to work with higher
margins. In these outlets, jewelry and clothing must be fashionable
and exclusive in order to differentiate from mainstream fashion.
They tend to carry a limited range that is chosen to complement
their clothing collections (e.g. Versace, Kenzo, Moschino, Fiorucci).
Importers and agents are their main source of supply.
Perfume and pharmacy outlets:
Jewelry is sold to consumers in a limited degree through perfume
and pharmacy outlets. Perfume shops sell some precious, costume
and silver jewelry items, which are exclusive in terms of design,
price and brand name. Supplies are purchased from importers. Pharmacies
sell the more fashionable and lower priced jewelry and hair accessories.
Silver jewelry is often sold as gift items, particularly during
peak selling periods such as Christmas, Easter, Valentines Day,
Mothers Day etc.
|
