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Blood Diamond
Maintaining diamond Dream Crucial
In his keynote speech, De Beers Managing director Gareth Pennysaid that maintaining
the diamond dream is crucial for the future of the diamond industry and fundamental
to its growth. He said, "The emotional and financial value of diamonds
goes far beyond their physical properties. Their value is inextricably linked
to the way they were created naturally billions of years ago". He added
that image and reputation matter and that telling the diamond story to ensure
consumers can buy diamonds with confidence and highlighting the good that
diamonds do and celebrating successes around the world is essential.
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Illustrating this, he said it was important to get out the message that diamonds
directly and indirectly employ over 10 million people worldwide and generate
over $ 8 billion a year in revenue for Africa. He also pointed out that the
charity Jewellers for Children recently raised $5 million towards helping
sick and disadvantaged children.
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He pointed out that over 99 per cent of diamonds are conflict free but also
noted that the movie Blood Diamond was a current focus of concern. He exhorted
the industry to be committed to a zero tolerance policy on the issue of conflict
diamonds. Other concerns that Penny said continued to need attention were
illicit alluvial diamond digging and the appalling working conditions of the
diggers, the issue of synthetics, business ethics and the environmental impact
of diamond mining. He noted that many industries faced similar challenges
and that consumers are more aware of social, environmental and ethical issues
- that were accentuated by a knowledge gap, media and NGO attention and celebrities
taking up causes.
In the IDMAs view, intra-industry confidence too was a priority. It stated
that "a very frank and informal discussion was conducted with Varda Shine,
the Diamond trading Company's (DTC) managing director. The IDMA's leadership
suggested that the DTC remind its clients that meeting their financial obligations
to the trade is an integral part of best practice principles. It was also
decided that IDMA's secretary general will contact all other producers to
convey the same message".
In keeping with the focus on confidence, during a session on laboratories
the GIA gave the first ever preview of the organizations grading report for
synthetic diamonds, which can be differentiated easily from reports issued
for natural diamonds. Pointed discussions followed with the GIA, IGI, HRD,
GCAL and EGL about synthetics grading and nomenclature.
Also on the agenda was the issue of establishing a process whereby a minimum
standard would be set for diamond grading laboratories to be recognized as
such by the trade.
Wholesale moonstone Jewellery A committee was formed under the auspices of the International
Diamond Council (IDC), which is charged with initiating a discussing with
all the grading labs to define and harmonize such standards. IDMA reminded
each lab of their commitment to maintaining consumer confidence.
During a presentation by Michael Rae, CEO of the Council for Responsible jewellery
Practices (CRJP), IDMA was invited to adopt a consultative role in helping
the organization develop their policies and procedures, with a view of eventually
joining as a full member. IDMA voted to participate in this capacity.
Industry analyst Chaim Even Zohr led a discussion onanti-money laundering
procedures, during which ways to improve the practical implementation of AML
practices throughout the industry were reviewed.
IDMA's Ben Kinzler and Martin Rapaport gave a report on the Diamond Development
Initiative (DDI), which aims to improve the lives of artisanal diggers. IDMA
reiterated its commitment to the efforts of DDI and pledged its continued
support and active participation in this ambitious, essential and humanitarian
initiative.