America Jewelry Market
The landscape of jewellery retail in America is changing. The consuming market is not loking for very expensive goods or cheap merchandise. Quality and value are key across the board. "it's a mistake to think shoppers are the same when shopping for different categories, different occasions, and on different days of the week. Their needs and wants are diverse and ever changing", says Pam Danziger, president of Unity marketing. Wholesale gemstone pendents by weight Danziger says the challenge for fine jewellers is to create experiential shopping has changed as big retailers following the self-service model have taken over the retail landscape. Consumers are following two tracks: necessities shopping where convenience and price are key and recreational shopping, where shoppers want a fun experience".

Demographically, Danziger notes that the baby-boomers have been the core of the jewellery market, but adds that the leading edge of the boomers is turning 60 this year and looking 20 years ahead as they descend into old age. "For these
consumers their ultimate luxury satisfaction comes from the things they do, rather than material things. Wholesale labrorite Jewellery It's in that direction where their spending will shift".

The fine jewellery market now belongs to Gen X (1961 to 1981) and Y (1979 t 1994), which hold the greatest opportunities for growth, says retail management consultant Kate Peterson. She cites Gen Y as representing the largest population bang since the boomers the most educated group in US history and the segment expected to posses one and a half times more money than theboomers.

Peterson notes that X and Y differ from the boomers in shopping habits. "Boomers are the generatin of the drive-through window- I see it, I want it, I buy it now. Gen X and Y are more willing to wait to get what they want but the one thing they will not wait for is information". Wholesale moonstone Jewellery